Creating iOS apps begins with clarity about the target users, the app’s core purpose, and the scenario to be addressed in the initial release. A solid discovery phase defines the MVP boundaries, selects suitable architecture, and discards features that seem impressive in theory but don't enhance actual usage.

After the foundation is established, attention moves to the UI behavior, performance, and stability across different iPhone models and iOS versions. Uniform navigation flows, disciplined state management, and thoughtfully planned integrations (payments, authentication, analytics, backend APIs) help keep the product maintainable and scalable post‑launch on the App Store.